Exciting Year for Metroflex Gym expands to the E-book market, with “Metroflex Gym Powerbuilding Basics”

Arlington,Texas (PRWEB) December 28, 2011

Metroflex Gym Powerbuilding Basics

Metroflex Gym, in the heart of Arlington, Texas, is the most recognized iron sport facility in the history of the Lone Star State. The gym is home to Ronnie Coleman, Branch Warren, and a host of other bodybuilding, powerlifting and strongman champions. Josh Bryant, a world renowned strength coach, has trained a multitude of world record setting athletes. Brian Dobson, the owner of Metroflex Gym, trains both Ronnie Coleman and Branch Warren. These two minds have come together to share the secrets of the elite lifters and bodybuilders they have trained.

Not only does this book contain over 50 different routines and 170 exercises that Josh and Brian have used to build champions, but it also gives readers the tools necessary to build and execute their own program.

This book covers how to incorporate strongman training, interval fat-loss conditioning, and assistance exercises into workouts. In addition to all the written information in this book, there are over 170 video demonstrations.

Whether an individual is a novice bodybuilder, elite powerlifter, or just wants to gain some muscle, this 300+ page book will benefit ones training. This book shows how old school training methodologies can be combined with cutting edge techniques to create a bigger, more powerful athlete.

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POINT 3 Basketball Celebrates One Year With First Brand Anthem


Atlanta, GA (PRWEB) November 22, 2011

Marking one year since the launch of its online store, POINT 3 Basketball has upgraded its site with a new brand anthem, streamlined shopping experience, integration of social commerce and the introduction of new loyalty and ambassador programs. The sites re-launch affirms POINT 3s exclusive focus on the needs of the basketball player through their direct-to-consumer channel.

Highlighting the significance of 0.3 seconds in the game of basketball, the apparel companys brand anthem Every POINT 3 Matters illustrates how even a fraction of a second can determine on-court success. Visitors to POINT3Basketball.com can select and watch their own basketball scenario to experience the difference POINT 3 can make.

We wanted our brand anthem to clearly communicate what all basketball players already know, offered POINT 3 Chief Creative Officer Josh Murphy. That like football is a game of inches, basketball is a game of tenths of seconds, and every 0.3 is critical.

POINT 3 incorporated data accumulated over the last year into the re-design of its online store. Included amongst those upgrades are enhanced product pages with new imagery, social shopping functionality with ties to visitor social media profiles and a section for user product reviews.

With a year now under our belts, we have a clear sense of how basketball players interact with our site, shop, and connect to the brand, said David MacCarroll, Chief Technology Officer for POINT 3. These upgrades have all been designed with the ballplayer in mind, to show them our unique product benefits.

Also rolled out with the sites re-design is a streamlined Army of Ballers loyalty program, rewarding customers who join with limited edition items, special offers and the latest information on POINT 3. Upgrades to POINT3Basketball.com will be released in two phases, with the second phase scheduled to launch around the upcoming release of POINT 3s new 2012 apparel styles.

POINT 3 Basketball (http://www.POINT3Basketball.com) is the only performance apparel brand dedicated to evolution in basketball gear. Founded in 2010, POINT 3s exclusive focus on the on-court needs of the basketball player led to the development of DRYV Moisture Control?, a Patent Pending textile technology designed to absorb moisture where ballplayers need it most. POINT 3 Basketball apparel can be found online at http://www.POINT3Basketball.com and at sporting goods specialty retailers across the U.S.

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